The Rap Game UK launches its world in Fortnite

The Rap Game UK, the UK’s longest-running unscripted show focused on Black British music and culture, has today announced it is bringing its world to Fortnite, the online video game from Epic Games, which will see the brand expanded through the Fortnite Creative platform allowing fans of the show to immerse into the series like never before.

The world’s first Fortnite rap battle will see iconic contestants square off with proceedings hosted by Grammy Award winner Flowdan. Beginning in a warehouse, then a city and finally boss mode – a rap battle in space, players will complete unique challenges to progress.

This unique collaboration between the A+E Networks format The Rap Game UK and HaZimation is the first Rap Battle to take place in Fortnite and will feature motion captured live rap battles along with avatars of each of the artists featured in the experience. The live, shared event, designed to celebrate the finale of season six of the music show, will merge gaming, music, and social interaction, creating a unique and engaging moment for players that goes far beyond a traditional music experience.

In addition to Flowdan, the other artists that will feature in the rap battles include series three alumni POCAA and winner Saidu, series five finalist T.Roadz and winner LR Loose.

Tom O’Brien, MD of Naked and Executive Producer of The Rap Game UK says: “The Rap Game UK has been a show that has been breaking creative boundaries from its inception. This latest collaboration within Fortnite solidifies how clearly and innovatively we communicate directly with the show’s current and future audience.”

Fiona Campbell, Controller, Youth Audience (BBC iPlayer & BBC Three) says: “Merging the worlds of The Rap Game UK, music performance, gaming and social interaction is exactly the kind of future facing audience offer BBC Three and BBC iPlayer is all about. This first of its kind innovation brilliant produced by HaZimation celebrates the talented rappers that have featured in past series and brings their work to life in a new way.”

Flowdan, the host of the The Rap Game UK’s Fortnite Experience, says: “What you can expect from The Rap Game UK experience in Fortnite is lyrics, battling, bars, respect, disrespect, creativity, laughter, jokes and pain.”

This series, viewers have seen Krept, Konan and DJ Target on their search to find the UK’s best unsigned rapper from a group of talented artists who are competing for a £20,000 music prize and mentorship scheme to help create and launch their own music. As the final looms, the talented musicians have been whittled down and only one will be lucky enough to bag the life changing prize. The series premiered to the show’s highest ever ratings on BBC Three, delivering more than six times the BBC Three slot average ratings for adults aged 16-34.

The Rap Game UK, based on one of the US’s most successful music formats, is produced by Naked (a Fremantle label) and was created and is distributed by A+E Networks for BBC Three and iPlayer. The Fortnite experience is commissioned by BBC and produced by Fremantle UK & HaZimation and will be available to play on PC, Xbox, PS5, Nintendo Switch and Android via Fortnite from Tuesday 10thDecember.

The Rap Game UK series six is available to stream now on BBC iPlayer.

Article for reference: https://fremantle.co.uk/the-ra...